01
Start with the right people
Review how the contacts were collected, what they agreed to and whether the proposed message fits that relationship.
Past customer campaigns
Send relevant messages to eligible past customers
Turn a usable, permissioned customer list into a timely campaign for annual inspections, seasonal treatments or recurring pest work. Every contact still needs a valid reason to hear from you.
Video walkthrough
Show a campaign without the marketing fog
Add your walkthrough here: import an eligible list, segment by service history, approve the message, send a small batch and handle replies and opt-outs.
Your video goes here
Past customer campaign walkthrough16:9 space ready for your campaign-building demo.Useful timing beats a generic blast
The strongest reason to contact a past customer is something relevant to the work you did and the relationship they already know.
02
Send a relevant offer
Use service history, season or location to make the campaign specific instead of shouting at the whole database.
03
Route replies into the inbox
Responses land in the inbox so a real person can answer questions and confirm scope.
Before send
Check the list. Shape the offer. Start small
No bought lists and no “send to everyone” button without reviewing the audience first.
Audit the source and permission
We document where the contacts came from, remove known opt-outs and flag records that should not be used.
Build a relevant segment
Group customers by completed treatment or inspection, timing and suitability for the offer.
Approve, test and monitor
You approve the sender, wording and offer. We test a small batch and watch replies and opt-outs.
Australia’s Spam Act
Past customer does not automatically mean permission
Commercial email and SMS generally require consent, accurate sender identification and an easy, functional unsubscribe. The business authorising the message remains responsible, even when a provider sends it.
Use express consent where available and keep evidence of it
Do not buy or scrape lists and assume they are usable
Identify the business and include current contact details
Make opt-out clear, functional and action it within five working days
Keep the unsubscribe facility working for at least 30 days
This is general implementation information, not legal advice. Your business should obtain advice for its circumstances.
Fair questions
The list gets checked before it gets used
We would rather exclude a doubtful contact than create a compliance problem.
Can I upload every customer I have ever had?
You can provide the source data for review, but that does not mean every record should receive marketing. Permission, source, relationship and opt-out history matter.
Can we message people to ask for consent?
ACMA says you cannot send a commercial electronic message merely to ask for consent. Consent needs to exist before the marketing message is sent.
What happens when someone replies STOP?
They are suppressed from future marketing and the request must be honoured within the required timeframe. We design the workflow to make that visible and reliable.
Map an eligible past-customer campaign
We’ll start with how the contacts were collected, not how many rows are in the spreadsheet.